Freelance paid media for UAE and Gulf brands. Google, Meta and LinkedIn campaigns built on tracking that actually fires, and reporting you can read without a translator.
No sprawling retainer full of deliverables nobody reads. Paid media, and the plumbing that makes paid media honest.
Search, Performance Max and Shopping. Rebuilt around the queries that convert, with negatives that stop the bleed.
Creative testing frameworks, audience structure and a naming convention your reports can survive.
Server-side tagging, conversion hygiene, consent handling. If the data is wrong, everything after it is guesswork.
Fast pages built for one action. Because sending good traffic to a bad page is an expensive hobby.
A fixed-scope teardown of what’s broken, what’s wasteful, and what to do first. Yours to keep either way.
One dashboard, plain language, monthly. You’ll know what you paid for and what it returned.
This one really is a sequence — each step depends on the last being right.
Full audit of accounts, tags and pages. You get the findings document before any money moves.
Conversions, GA4, server-side events. Nothing gets optimised against a signal I don’t trust.
New structure, new creative tests, budgets reallocated to what the data now says is working.
Weekly iteration, monthly reporting. Slow, boring, relentless improvement.
Every figure below is a 90-day window against the account’s own baseline — not a cherry-picked week.
Performance Max was eating 70% of budget on brand searches. Split it out, capped brand, rebuilt Search around service intent.
Catalogue feed was rejecting half the SKUs. Fixed the feed, restructured ASC, killed the interest stacking.
Offline conversions weren’t importing, so LinkedIn optimised toward junk. Wired the CRM back in and let it learn.
I’ve run paid media in the UAE for seven years — in-house on telco-scale budgets, and freelance for the kind of business where every dirham has to answer for itself.
You won’t get handed to a junior after the pitch. The person who audits your account is the person who builds it, runs it, and sends you the report.
Most accounts I inherit aren’t failing because of bad strategy. They’re failing because the tracking lies. That’s usually where I start.
“He found AED 40,000 a month we were burning on searches for our own brand name. That conversation paid for the year.”
Marketing Director · Home services group, DubaiCharging a cut of your budget rewards me for spending more of it. That’s a bad incentive, so I don’t use it.
Around AED 20,000 a month. Below that, the fee eats too much of the budget for the maths to work in your favour — and I’d rather tell you that now than six months in.
Tracking fixes show up within days. Structural rebuilds need 30–45 days for the platforms to relearn. Anyone promising a turnaround in week one is either lucky or lying.
You do. Always. I work inside your Google Ads, Meta Business Manager and GA4 — never mine. If we part ways, nothing leaves with me.
Yes, on white-label builds and tracking work. Say so up front and I’ll keep the deliverables unbranded.
Yes. UAE-based, GST timezone, available for in-person kickoffs across Dubai and Sharjah. Most of the work happens remotely after that.
Twenty minutes, no deck. Bring your account and I’ll tell you what I’d change first — whether or not you hire me.